This course description is indicative, and only for reference purposes. The course is not scheduled unless advertised in our calendar. If you are interested in this course, or require a customized course that is similar to this, please note that fees start from USD 125,00 for oneweek course. This fee is for a customized course for ten or fewer participants. For additional participants, the fee is USD 1250 per participant.
For these fees, the client may customize the course to the precise needs of the client's organization. Scheduling will be in consultation with the client.
Participants: Mid to senior level executives working as marketing directors; marketing manager; brand manager; general manager; directors of business development; and business intelligence manager.
Course Brief: The course provides senior managers and decision-makers with an overview of marketing as a discipline and a framework for marketing as a value creation process. Participants learn how to evaluate marketplace potential and risk from the perspective of the company’s ability to grow and deliver goods and services of meaningful customer value.
Content of this course covers marketing as value creation, analyzing buyer behavior, selecting the target market and positioning the product, generating maximum customer value, capturing created value for the company and marketing management.