Small Enterprises and Market Mobilization
This course description is indicative, and only for reference purposes. The course is not scheduled unless advertised in our calendar. If you are interested in this course, or require a customized course that is similar to this, please note that fees start from USD 25,000 for a two-week course. This fee is for a customized course for ten or fewer participants. For additional participants, the fee is USD 2500 per participant.
For these fees, the client may customize the course to the precise needs of the client's organization. Scheduling will be in consultation with the client.
Participants: Development planners, administrators, officials, cooperatives or extension workers, rural bankers, credit officers, NGO personnel in rural/agricultural and urban sectors.
Course Brief: The course aims to enhance participants’ competencies in designing and developing micro-enterprises and markets for small producers. The course content covers SWOT analysis and planning for micro-enterprise development, market analysis, strategic product design and development, value chain and cluster development, quality standards, effective branding, packaging and marketing strategies, ICT and e-commerce, business plan, financial management, business networking and micro-credit services. It also includes case studies, best practices, and exposure visits to entrepreneur development projects in rural and urban areas.