Advance Course in Strategic and Value-Based Pricing

Course Duration: 
2 Weeks
Development Management
Tuition Fee: 
2 500.00 USD

​This course ​description ​is indicative, and only for reference ​purposes. The course is not scheduled unless advertised in our calendar. If you are interested in this course​,​ or require a customized course​ that is similar to this​, please note that ​fees start from USD ​25,000 for a two-week course. This fee is for a customized course for ten or fewer participants. For additional participants, the fee is USD 2500 ​per participant.

​For these fees, the client may customize the course to the precise needs ​of the client's organization. Scheduling will be in consultation with the client.

Participants: Senior and mid-level managers; Executives and staff in finance, marketing, and production; business owners; executives in industries that appear to have little pricing power.

Course Brief: When did you last raise prices? In Asia, it’s tough. More common is the refrain, ‘We’re in a commodities (or competitive or overcapacity) business; we have no pricing power’. Unfortunately, such myopic thinking costs Asia’s business billions in lost sales and profit.

This course is an advanced practicum in strategic pricing. It helps participants use pricing strategy to boost their earnings through advanced pricing strategies, and fast. It guides participants in using pricing strategies to optimize profits, increase sales, expand market share, and create sustainable advantage. Emphasis is placed on choosing from among six core pricing strategies, understanding the tradeoffs between price, volume, and profit, and then systematically identifying opportunities in which strategic pricing increase profit and growth.